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And focus more on driving the right actions from your recipients. You worry less about whether your emails get to their destination. Most SMTP service providers promise deliverability of over 98%. SMTP relay servers make sure that your emails land in your customer’s inbox, reliably and on time. There is no point in sending out emails if they are only going to end up in your recipient’s spam folder. This is the biggest advantage of using an SMTP server.

Track and maintain reports on the performance of your emails.

SMTP may be a new concept to you and you must be thinking “What’s in it for me?” Here are three reasons why you should consider using an SMTP server. This way, you’ll have the proper authentication that will make sure that your emails get to your customer’s inbox. This could have a negative impact on your sending reputation. It doesn’t guarantee high deliverability.Īlso, there is a huge chance that you use a shared web server that may be flagged as suspicious.

If it uses the PHP Mail function, that can be a problem. Your own website or eCommerce platform might also send an email.

These are important and need to be delivered fast and without trouble. They include password reset emails, order confirmation emails, legal update emails, and so on.

Transactional emails are automated emails your customers receive when they take specific actions.

They include email marketing and advertising emails.

Bulk emails are the emails you send to a large segment of your customers at once.

There are generally two types of emails you send out to your customers:

Let me put it this way, without an SMTP server, your email messages won’t get to your recipients. SMTP is a set of guidelines and procedures for sending emails.

SMTP stands for Simple Mail Transfer Protocol. It acts as a ‘middleman’ between you and the receiver of your emails. An SMTP server is the application and hardware that sends your email messages.